The historic neighborhood, once considered to be the South’s largest unincorporated African American community, is a unique mix of rural and urban. A connected community that is committed to civic engagement, building strong civic organizations, and nurturing new leaders. The brand includes three different alternating logos inspired by tradition iron branding details, a san-serif and slab serif font combined into one emblem. With a warm rustic and jade color palette it depicts a community with resilience, empowerment, and nurturing features. This brand also includes neighborhood wayfinding, public engagement and collateral that embodies each soul within its borders.
